Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company designs, produces, markets, wholesales, and sells branded apparel, footwear, accessories, jewelry, home goods, and other consumer products and acquires consumer lifestyle brands, including the Isaac Mizrahi, the LOGO by Lori Goldstein, the Judith Ripka, the Halston Brand, the C Wonder, and other brands, as well as manages the Longaberger brand. It licenses its brands to third parties and designs, produces, markets, and distributes through an omni-channel retail sales strategy, which include distribution through interactive television, digital live-stream shopping, brick-and-mortar retail, wholesale, and e-commerce channels. The company also offers live streaming, social media and other marketing, and public relations support for its brands. In addition, it markets the Mizrahi brand through www.isaacmizrahi.com the Halston brand through www.halston.com the Judith Ripka fine jewelry brand through www.judithripka.com the C Wonder brand through www.cwonder.com the Logo Lori Goldstein brand through www.lorigoldstein.com and the Longaberger brand through www.longaberger.com. The company was founded in 2011 and is headquartered in New York, New York.